Li Linyu Blog | 李琳玉的博客

No Risk No Gain | Founder & iOS dev

Google Campus Mentor Session Marketing

First of all, thanks Google for organising those mentor events. Great job!

Today’s session is about Marketing. I discussed my current project with one of the mentors, and got some valuable suggestions and feedbacks. Here is what I took home:

  • Search terms for advertisements, the problem that hurts.
  • Cards AB test, different links to see which route is the most effective.
  • What problems the users concern the most and use them to describe the product
  • Facebook share, interesting articles/discussions worth to share.

How to Split the Shares Between Startup Founders

Here is a very useful article(answer) by Joel Spolsky about how to split the shares between startup founders.

Joel provides a very practical guide on this frequently asked topic, as in what he calls the “Joel’s Totally Fair Method to Divide Up The Ownership of Any Startup”.

Fairness, and the perception of fairness, is much more valuable than owning a large stake.

I totally agree with his idea. The most important things to consider are the risks each founder takes and the efforts each puts in. Those need to be equal. It is not equal for a co-founder to work full time while the other one works part time, no matter how long the part time guy works for the startup. Because the risks are different.

Seed Funding, IP & Shares With Taylor Wessing

I attended an event held by Talyor Wessing this morning, it’s about all of the legal issues with Seed Funding, IP & Shares. Below is what I take home:


Patent very difficult to apply. Different nations have different offices. US patent is standalone and shouldn’t be ignored.

Trade marks

Trade marks, company registration is not enough. It can be filed with Intellectual Property Office in the UK. For International trade marks, Community trade mark, Madrid protocol. It’s typical to spend £2000 for community trade mark. 1500 for the UK trade mark. Start with one country at first then expand.


Arises automatically on creation Founders, before company setup, founders own IP. After, the company owns it, should sign an IPR from day one. assigned into the company. Can be done at any stage, although hard to do later. Contractors, they own their IPR. Should be in the contracts to assign the copyright to the company. Look for permanent license if contractors own it. Open source, we should have a strict eye to use. Ask contractors to list the open source projects. Contribution to open source, lawyers will be nervous. Should be put into the assignment. Universities, labs have their own copyright rules.


Understand impact to the model. Cookies, reasonably clear Uk. Rest of EU, work in progress. Touchstone, do users understand what happens?

Types of funding

Shares(common in the UK) Convertible Loan Notes (common in the US)

Investment Doc Seed funding

rely on share rights Articles, pre-emption on issues, no transferable shares. Avoid millstones in terms.

An interesting thing to mention is that UK has the similar legal system as the US, so it’s much easier to use similar legal documents for both of the countries. The EU is however another story.

Here is the link to their website: TW Tech Focus

Setup Ocotopress URL for Github Pages

  • Problem

There is no official document discribing the URL to setup Github pages for Octopress.

  • Solution

After running “rake setup_github_pages”, the URL to input is:


My Answer on Quora About Passbook and Lemon

I answered a question on Quora about the difference between Lemon smart wallet and Passbook.

Lemon is to replace your wallet with a smarter way, by scanning all of the cards and receipts in your wallet into images stored on the clouds. So if the user loses the wallet, he’ll still have all of the records. Organising the stuffs is what Lemon does.

Passbook is designed just for passes. Using the pass is the main purpose. It’s like a window to a huge undiscovered passes world.

We at a Passbook based solution to help the users add their current passes into Passbook and more importantly, find more interesting passes(coupons, loyalty cards) from PassFu’s database.
The difference is that Lemon enables the user to have his wallet organised, PassFu lets the user discover more passes to carry around on his iPhone.